Approach

How we work together

This is not a classroom training programme. We develop, deploy and embed a value-led sales approach together with your teams in live customer situations.

From methodology to measurable execution

A practical three-stage collaboration that connects your portfolio, account priorities and customer conversations.

Step 1 — Develop

Build the value-led methodology

Together, we align your core services with your solutions portfolio and go-to-market strategy.

For each proposition we define

  • Customer business challenges and unique value proposition
  • Maturity models and discovery methodology
  • Workshop frameworks, business outcomes and value drivers
  • Business Value Assessment methodology

Outcome

A consistent value-led sales methodology for your strategic solution areas.

Step 2 — Plan

Focus on the right commercial opportunities

Using White Spot Analysis, we evaluate customers and prospects, prioritise opportunities and select the service that can create the greatest impact.

Planning includes

  • Account priorities and commercial potential
  • Discovery QuickStart opportunities
  • Discovery & Strategy Workshops
  • Business Value Assessments

Outcome

A joint account engagement plan with clear priorities and ownership.

Step 3 — Execute

Work together in live customer engagements

Sales Shapers becomes an extension of the account team, from preparation and facilitation to executive playback and follow-on opportunities.

Activities

  • Joint preparation and customer visits
  • Workshop facilitation
  • Vision, roadmap and business case development
  • Executive playback and follow-on support

Outcome

Higher-value customer conversations, larger opportunities and stronger strategic relationships.

Want to try the approach?

Start with one real customer case

Explore the Discovery QuickStart Experience: two practical half-days in which we work with your account team to create the first version of a value-led customer story.

Discover the introductory session →

Ready to build the approach together?

Start with your portfolio, target accounts and the customer outcomes you want to lead with.

Contact Sales Shapers